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Dear TotalTrendsToday.com Audience,
We are thrilled to bring you an exclusive interview with a dynamic and innovative fashion designer, Sildek Dekosun Asev. Hailing from the culturally rich Benue State, Sildek is a graduate of Benue State University where he studied Economics. After completing his NYSC service in Abuja, he chose to stay in the city, contributing to its vibrant fashion scene.
Sildek is the owner and creative director of SSC (Sildek Style City). While the store operates online, production is run in both Abuja and Benue. Sildek’s passion for fashion is matched by his love for local cuisine, particularly pocho soup, which he prepares with great skill.
Join us as we explore the mind of this extraordinary individual, discovering his sources of inspiration, memorable design projects, creative processes, and how he balances creativity with commercial success to make a significant impact in the fashion industry.
Catchy Highlights
- Inspiration from Environment: Learn how Sildek draws inspiration from his surroundings, social events, and personal experiences to create unique and captivating designs.
- From Challenges to Triumphs: Discover the behind-the-scenes story of organizing the third edition of Benue Fashion Week, a testament to Sildek’s resilience and vision.
- Cultural Influence: See how Sildek integrates bold colors and unique textures from traditional Benue fabrics into his modern fashion designs.
- Balancing Art and Commerce: Get insights into how Sildek balances his creative vision with the demands of the fashion market.
- Future Aspirations: Find out what exciting projects and collaborations are on the horizon for SSC and how Sildek plans to elevate his brand to new heights.
Interview with Sildek
1. What inspires your designs, and how do you stay ahead of the curve in terms of trends and innovation in the fashion industry?
Sildek: I am inspired by the environment I live in, social happenings, and my experiences. Staying ahead of trends involves staying true to my brand’s DNA. SSC is a cultural brand that practices sustainability. My focus is on promoting and celebrating our cultures and traditions. It’s challenging to remain authentic in this industry, but knowing my target audience and staying focused on my design aesthetic rather than chasing trends helps me maintain my unique voice.
2. Can you share a particularly memorable or challenging design project you’ve worked on, and how did you bring your vision to life?
Sildek: Every project has its challenges, but organizing the third edition of Benue Fashion Week was particularly tough. We had big ideas but limited resources, so we tailored our plans to fit what we had. It was a collaborative effort with other designers in Benue, and despite the difficulties, we managed to put on a successful show.
3. How do you balance creativity with commercial viability in your designs, and what advice do you have for emerging designers looking to make a name for themselves in the industry?
Sildek: Understanding my target market is crucial. While expressing my creative talents, I ensure that my designs appeal to my audience—men and women who see fashion as art and a confidence booster. My advice for emerging designers is to know your audience and focus on substance over hype.
4. Your designs often feature bold colors and unique textures. What draws you to these elements, and how do you incorporate them into your work?
Sildek: SSC is a cultural brand that celebrates our rich heritage. Traditional Benue handwoven and dyed fabrics inspire me with their bold, bright colors. I incorporate these elements into my designs to promote our local artisans and showcase our beautiful fabrics on a global stage.
5. What’s next for your fashion brand? Any exciting collaborations, collections, or expansions on the horizon that you’re looking forward to sharing with your audience?
Sildek: We are working on several exciting projects, including collaborations and new collections. While I prefer not to reveal details about unfinished projects, I am thrilled about our upcoming collection called “AND THE PARTYING WENT NORTH.” It will feature wearable art that I can’t wait to share with everyone. Stay tuned and keep us in your thoughts!
Connect with Sildek on Social Media Platforms:
- Business Instagram: Sildekstylecity
- Personal Instagram: hisnameissildek
- Personal Twitter: hisnameissildek
- Facebook: Sildek Asev
Thank you for joining us in this insightful conversation with Sildek Dekosun Asev. We hope his journey and creative insights have inspired you as much as they have inspired us. Stay tuned for more exciting episodes of Talent Trove, where we continue to unlock the gems of stardom and explore the depths of greatness. Until next time, keep discovering the stars among us!
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